ACTIVATE OUT OF THIS WORLD WITH
Unlock hidden entertainment, competitions & offers with your smartphone.
Introducing Arena Media, an app designed to bring your digital world to life in spectacular ways.
By overlaying hidden exclusive content, games and special offers over every day inanimate objects, exhibits, events and content we have added an entertainment rich digital dimension to the world around you. We hope you enjoy exploring the amazing hidden experiences lying in wait for discovery around your cities, online and in your home.
Bunny Blaster Case Study
Bunny Blaster took aim at bored kids over easter
Covid19 created a whole bunch of bored kids stuck indoors driving their parents around the bent.
So we decided to build a little easter themed AR game on the Arena Media pltform called "Bunny Blaster"
A digital media channel for interactive brand experiences
OOH Advertising, even the digital kind, can be static and disconnected from the public and the devices through which they consume the bulk of their content. There's no discernible value for them, yet we expect them to engage with the advertising, remember our messages and do something about it. Take that trip, shop that sale, feel a certain way.
Arena brings your media to life for the public with exciting AR activations, games, competitions and special offers.
Best of all, Arena has a wallet feature which allows your customer to take away an offer, a voucher, a recipe, something tangible and transactional that further adds value to them.
Media & AR Creative Loading
Your campaign creative is loaded to our image recognition platform and the AR experience you require is designed and build as an overlay
AR Experience with Camera
The public use the Arena Media app and live camera function to engage with your media triggering powerful interactive experiences and games.
Offer Capture to Wallet
Whatever action you require is triggered on successful completion of the experience ensuing your customer takes away something of value for later redemption.
Interaction & GPS Data
Arena delivers you powerful interaction data helping you identify where your ooh dollars are best spent and what demographics are engaging with your content.
Create magic for consumers
AR Scavenger Hunt
Brick and mortar retail environments are ideal venues to deliver captivating brand experiences due to the plethora of static and digital image content.
We can bring shopping centers, supermarkets and stores to life in incredible ways that delight shoppers and help combat the impact of ecommerce.
Initially inspired by AR and OOH media interaction, Arena can add significant value to your outdoor media campaigns.
We’re turning wallpaper into wonder for consumers and delivering them tangible value in return for their attention.
Arena was named for its ability to add value to sporting events. We want to change the way consumers interact with stadiums, teams and half time activations.
Activate the big screen, gamify the half time show, all possible with our interactive platform no matter what scale the venue.
As long as Arena has a constant image to interact with the consumer will be able to bring spectacular activations to life in their own home.
Add a completely interactive layer to broadcast television content among other in home media.
OF MILLENIALS WOULD RATHER HAVE AN EXPERIENCE THAN A MATERIAL ITEM
OF PEOPLE WHO EXPERIENCE A BRAND ARE MORE INCLINED TO BUY IT
OF CONSUMERS CLAIM THAT EXPERIENTIAL EVENTS HAVE A GREATER INFLUENCE ON THEM THAN TV ADS
THE AMOUNT THAT GLOBAL EXPERIENTIAL BUDGETS ARE EXPECTED TO GROW BY IN 2020
Accept it, people hate ads, yes all of them.
Marketers delude themselves into believing consumers like ads,
but by accepting they don't you'll better understand how to make an effective one.
Mark Ritson / Read Full Article