CBRE Commercial & Residential

Innovating the customer experience with a multi-sensory digital marketing suite

A high end sales suite.

CBRE, one of the largest real estate services companies in the world, identified an opportunity to create a high-end sales suite to simulate the experience of an on-site display suite for their high-end developers.  

 

This was to be the first of its kind for the CBRE portfolio and a model, that they hope to replica around the world. 

Experience.

Hatch ran workshops with senior executives, marketing and sales agents to build insight into their sales track, sales needs and the intricacies of the customer experience they wished to create.  

 

The User Experience Strategy we developed then informed our design and build of Suite 177.

Impact.

The result was an effortlessly stunning space that worked hard for its 50 sqm. It achieved all it’s sales, design and functionality KPI’s.  

 

It supports two simultaneous sales meetings, keeping them private both visually and acoustically, whilst also transforming to accommodate large groups for events.

 

Sales agents have the flexibility to customise their presentation to each buyer type on the go whilst also having easy access to rich content to showcase properties and the space to layout out materials boards and drawings for customers. 

 

High-end neutral finishes and detailing complement the recently refurbished office space, whilst providing a canvas to display the properties on sale, without competing for attention. 

The result was an effortlessly stunning space that worked hard for its 50 sqm. It achieved all it’s sales, design and functionality KPI’s. 

Delivery.

Hatch provided a full end to end design build and deliver solution which included CDC management fire services, mechanical and audio visual integration through our services partner FREEDON.

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