Ending Indigenous Disparity in One Generation

Challenge

GenerationOne's mission is to end the disparity between Indigenous and non-Indigenous Australians in one generation through education and employment.

After growing up with talented, smart indigenous kids in Carnarvon and then witnessing their suffering under the racism of low expectations, particularly their own, Andrew was determined to end the disparity between indigenous and non-indigenous Australians in one generation through employment.  This is GenerationOnes mission.   

Originally financially supported by a number of business leaders such as Andrew and Nicola Forrest, James Packer, Kerry Stokes and Lindsay Fo

Solution

National Campaign – 2 years

Included: national launch events, roadshows, Calendar of brand activations across retail, festivals, public holiday events, music events, etc, over a 2 year period plus 2 Branded coaches with indigenous ambassadors travelling to regional centres meeting with business and government.

Result

250,000 sign ups to GenerationOne

We delivered: Campaign strategy and management, experience design, creative technology and production team, theme song production, media campaign, app development, promotional collateral, event logistics and management.

Launch

Commencing at the Sydney launch Event– Kevin Rudd & Andrew Forest, Govt, Indigenous Leaders, Australian stars including  Gorimal, Jack Thompson, Ernie Dingo, Christine Anu, Ross Wilson, Casey Donovan, Jon Stevens, Jimmy Little, Ursula Yovich, Mark Gable (Choirboys), Brothablack (rapper), Adam Hills (didgeridoo), Paulini, Rhys Muldoon, Eric McCusker (Mondo Rock), Australian Girls Choir, Shane Edwards, Axel Whitehead, Mindi (Rogue Traders), Kate Dearaugo, Tania Major, Doug Williams, Tiaan Williams and of course Melinda Schneider.

At the same time we kicked things off across the nation with simultaneous projection mapping spectaculars in Brisbane, Melbourne, Perth, Adelaide.

Sydney Launch event: Overseas passenger terminal, Live interactive projective on to sails of the opera house – allowed everyone at event to pledge their support for GenerationOne as a handprint onto the sails of the Opera House

CONTACT

connect@hatchaustralia.com

 

AUSTRALIA

Level 2, 20-40 Meagher Street, Chippendale, Sydney, NSW

+61 407 017 765 

NEW ZEALAND

83 Mt Eden Road, Eden Terrace, Auckland

+64 9 217 3700

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