Novartis InsideMS

Challenge

How might Novartis provide better education to healthcare professionals that adds immediate value to their care of patients? And develop a pilot education tool that will build understanding of the disease evolution in Multiple Sclerosis

Experience

A series of Hatch Innovation Labs with the neuroscience team delivered a 5 year strategy that focussed on Novartis building an innovative value-add partnership with their healthcare professional community.    

A key component of the value-add strategy for doctors and nurses was to create engaging educational tools to support them in their clinical practice and to positively impact their treatment of patients.

Developed in partnership between Novartis Australia and Sydney Neuroimaging Analysis Centre (SNAC), Inside MS is a pilot educational tool that shows the evolution of multiple sclerosis in a patient over a 10 year period. 

Using a real patient’s MRI scans and medical data, brought together in a 3D model of the patient’s brain within an augmented reality (AR) environment, an interactive interface allows users to easily navigate through the progression of the disease in this anonymous patient.   

Trackers provide quantitative data against key medical indicators with further information including MRI scans can be found at up to 12 Access Points along the 10 year time period.

Impact

The ability to interact with the 3D model of the brain by zooming in, spinning, and viewing lesions and their position from any perspective, was very impactful.  Neurologists immediately engaged with the future possibilities for student and patient education around multiple sclerosis and offered valuable feedback on how the tool could further enhance both patient doctor communication and the education of future healthcare professionals.

Pilot tools for Inside MS have been produced for iPad using ARkit and Hololens.  A second patient case is currently in development with iterations to the initial patient case prototype also underway.

INSIDE MS QUOTE: 

The ability to see how multiple sclerosis exists in the brain through a 3 dimensional interactive AR experience, using colour and interactivity, is a very powerful communication tool.  It has the potential to greatly impact and empower students and patients. 

CONTACT

connect@hatchaustralia.com

 

AUSTRALIA

Level 2, 20-40 Meagher Street, Chippendale, Sydney, NSW

+61 407 017 765 

NEW ZEALAND

83 Mt Eden Road, Eden Terrace, Auckland

+64 9 217 3700

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