Ending indigenous disparity in one Generation
GenerationOne's mission is to end the disparity between Indigenous and non-Indigenous Australians in one generation through education and employment.
After growing up with talented, smart indigenous kids in Carnarvon and then witnessing their suffering under the racism of low expectations, particularly their own, Andrew was determined to end the disparity between indigenous and non-indigenous Australians in one generation through employment. This is GenerationOnes mission.
Originally financially supported by a number of business leaders such as Andrew and Nicola Forrest, James Packer, Kerry Stokes and Lindsay Fox, and many others who wanted to make a difference, it is now fully funded by the Minderoo Foundation.
National Campaign – 2 years
Included: national launch events, roadshows, Calendar of brand activations across retail, festivals, public holiday events, music events, etc, over a 2 year period plus 2 Branded coaches with indigenous ambassadors travelling to regional centres meeting with business and government.
250,000 sign ups to GenerationOne
We delivered: Campaign strategy and management, experience design, creative technology and production team, theme song production, media campaign, app development, promotional collateral, event logistics and management.
Commencing at the Sydney launch Event– Kevin Rudd & Andrew Forest, Govt, Indigenous Leaders, Australian stars including Gorimal, Jack Thompson, Ernie Dingo, Christine Anu, Ross Wilson, Casey Donovan, Jon Stevens, Jimmy Little, Ursula Yovich, Mark Gable (Choirboys), Brothablack (rapper), Adam Hills (didgeridoo), Paulini, Rhys Muldoon, Eric McCusker (Mondo Rock), Australian Girls Choir, Shane Edwards, Axel Whitehead, Mindi (Rogue Traders), Kate Dearaugo, Tania Major, Doug Williams, Tiaan Williams and of course Melinda Schneider.
At the same time we kicked things off across the nation with simultaneous projection mapping spectaculars in Brisbane, Melbourne, Perth, Adelaide.
Sydney Launch event: Overseas passenger terminal, Live interactive projective on to sails of the opera house – allowed everyone at event to pledge their support for GenerationOne as a handprint onto the sails of the Opera House