New Zealand Tourism

AR App transports tourists via virtual doorways to NZ locations

NZ Tourism - Hatch Australia

Challenge.

Change perceptions by Japanese people about New Zealand from the land of dairy farms to a land full of wonderful holiday destinations they must see.   

Experience.

During the 2019 Rugby World Cup in Tokyo, people could virtually travel to New Zealand destinations via the New Zealand Tourism Augmented Reality App.   

 

Upon holding your device over a floor decal a virtual doorway appears in front of you, augmented into the space you are physically in.  You can see through the doorway to catch a glimpse of the destination.  As you walk through the doorway, you turn around to explore the destination in 360.   

Upon holding your device over a floor decal a virtual doorway appears in front of you, augmented in the space you are physically in.

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