InsideMS global AR & WebGL tools to educate doctors progression of MS


How might Novartis provide better education to healthcare professionals that adds immediate value to their care of patients?  


Following a series of Hatch Innovation Labs with the neuroscience team we delivered a 5 year strategy that focussed on Novartis building an innovative value-add partnership with their healthcare professional community.   

Outcomes included the development of two education tools Charcot’s Room – a student diagnosis training tool in VR and Inside MS an education tool to build understanding of the disease evolution of Multiple Sclerosis in two patient cases.


Inside MS is an AR educational tool designed for healthcare professionals which showcases the progression of MS in two real patient cases over a 10 year period.  


An interactive, self-driven, chapterised tool, it provides a narrated medical history of each patient’s MS journey, with a unique and powerful learning experience that uses 3D interactive models of each patients’ brain with clinical features, all built from their MRI scans.  


An interactive interface allows users to easily navigate through the progression of the disease and to interact with the 3D model of the brain by zooming in, spinning, and viewing lesions in colour and their position from any perspective.  Trackers provide quantitative data against key medical indicators with further information including MRI scans across Access Points.

“The team at Hatch have the ability to turn our medical data into powerful immersive stories. Inside MS gives you the ability to see how multiple sclerosis exists in the brain through a 3 dimensional AR experience, using colour and interactivity – this is a very powerful communication and training tool with the potential to greatly impact and empower students and patients in the future.”

Dr Stephane Verhaeghe, MD MSc, Frachise Medical Manager Neuroscience, Biogen


After the success of the Inside MS AR App, Novartis wanted to give as many Healthcare Professionals as possible access to this powerful learning experience, no matter what their resources, wherever they were in the world - as quickly and as cost effectively as possible.  


Using the existing 3D models and assets from the AR tool we developed the experience for online in WebGL with a user experience and refreshed user interface suited for online.


Inside MS is now available online via Novartis’ MedHub platform to healthcare professionals who have access to the internet, a smartphone or device.

NOVARTIS was awarded 2019 Top 10 Most Innovative Health companies for their innovative work on Inside MS.  Inside MS was developed in consultation with the amazing team at Sydney Neuroimaging Analysis Centre (SNAC).

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