Toyota

Attracting the next generation of talent at Conference

Toyota - Hatch Australia

Challenge.

Capture the attention, interest, hearts and minds of new young talent attending our Annual Conference event at the beginning of the year.

Experience.

An interactive augmented reality app that showcased the innovative technology and mechanical engineering of Toyota’s car engines.  

 

Placing the app in front of a real car at the event, an engine appears that is able to be pulled apart to show the inner workings of the engine.  By placing the app over the interactive image wall next to the car, information around various careers of potential interest could be explored.

Impact.

Participants entered their details into the App to participate in the experience.  An experience that is being used across multiple career activations.

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