Robina Town Centre - Virtual Change Room
Robina Town Centre and Hatch (formerly Inspire Event Partners) partnered to bring gaming and retail together to create a first in an Australian shopping experience, The Virtual Change Room. Leveraging the power of Microsoft Kinect, the Virtual Change Room visualises people in three dimensions, using augmented reality elements.
Featuring two full-length virtual mirrors, the Virtual Change Room allows shoppers to choose between 200 of the Centre's latest looks, size up the "virtual" garments on their body, receive information on stockists and prices, and print their shopping wish list -- all with the wave of a hand.
Winner - Retail awards - Brand Experience
Silver - Asian retail Awards